E- Marketing Plan for Buena Vista Bungalows

Executive summaryToday?s technology has moved with each passing day. in particular in cyber world, internet plays a very important usage by providing a channel for any communications and minutes to people. Indeed, internet has already held part of their life, and almost can be included as hobby to most. Business players such as suppliers, manufacturers, and customers were also required to change their ways of doing business. Many firms soak up adopted the internet as a marketing son of a bitch to advertise their brands in the virtual market, reach their possible customers quick and improve relationship with customers.

However, despite growing popularity of electronic commerce, umteen e-retailers or e-service providers are exiting from virtual markets as a go of failing to gain and maintain a customer base. With the rack of intensified competition, some of them may also find that the marrow of using internet does not result in the judge desired performance as they thought, in particular no increase in sales and customers. Yet, they might not signalise where the problems existed. Under such perplexing circumstance, the only explanation for these is that there were lack of an e-marketing plan and the deficient web stations presence.

This accounting illustrates the implementation of both(prenominal) an e-marketing plan and website audit for a particular business- Buena Vista Bungalows (BVB). It is a typical hotel business with a combinational website. However, the current site design has not been performed successfully and lack of e-marketing strategies.



The purpose of this report is to provide them a clear insight in achieving the highest proceeds of using internet by adopting strategies, situation outline and different e-marketing elements from the business?s perspective. Desirably, the e-marketing plan and website audit will read BVB success in the online environment.

Table of content1.0 Introduction???????????????????????????..12.0 Situation analysis?????????????????????????..22.1 Micro-environment analysis???????????????????.?..22.1.1 The marketplace??????????????????????....2~ Value chain?????????????.??????????...?..2~ New channel...

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