Southwest Airlines.

Introduction.

Technology, globalization, and market deregulation are the about influential forces reshaping the origination economy. Specifically, digitalization, connectivity, customization, customerization, and industry convergence are the drivers of this bare-assed economy. The Internet or information highway is able to dispatch bits of information at incredible speeds from one location to another. New technology has light-emitting diode thousands of new entrepreneurs to launch dot-com companies with the hopes of striking gold. The first movers in e-commerce experiencing unmeasurable success and recognition such as AOL, Amazon, Yahoo, ebay, Etrade, and others range enormous pressure on the already established brick and mortar companies that had thrived. Music and bookstores, travel agents, and car dealers all fear for the in store(predicate) as the e-commerce boom continues to grow.

As the shift from the old economy to the new economy continues, a new set of beliefs and practices is emerging. It is clear that much focus is going to the customers needs and desires. In the past it was unambiguous that the financial score card was a benchmark for evaluation, only with the new economy, it is the marketing scorecard to be more than(prenominal) rivet upon. As a marketing venture to gain more exposure in the industry or industries of choice and to appropriate a customer oriented interface moves forward, more and more companies have chosen to indulge in e-commerce as a platform to apportion business.

E-commerce describes the use of electronic means to conduct a caller-outs business. In addition to providing company information, history, policies, products, and job opportunities, the company offers to transact or facilitate the selling of products and services online. E-commerce takes say over four major Internet domains: B2C (business to consumer), B2B (business to business), C2C (consumer to consumer), and C2B (consumer to business).

Business to consumer is perhaps the most recognized form of...

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