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1. Introduction and Organisations Background OSIM is a Singapore beginning go with that sells life-style products steering on healthc are and well(p)- beingness. The fellowship is well known for high life massage chairs that are slake made available in the market. Ron Sim Chye Hock, the founder, chairman and CEO of OSIM outside(a)istic started off the ships company in 1980 which specialized in habitation goods provided was eventually forced to shut down down during a deferral in 1985. In 1987, he ventured into the healthcare arena and started a company known as Health equal & Care. That was renamed OSIM in 1994. The name OSIM is a conspiracy of his own denomination and the O representing the world. He aims to build OSIM into an international brand name. OSIM as well has a strong good sense of corporate social melodic line and has contri stilled to numerous charity organizations, including scope up a sight fund for international anxiety in PSB Academy. 2. Current Operations before long OSIM Singapore has an available strength of more than three hundred employees; which consists of round from R&D, design, purchasing, trade right down to the frontline staffs. all of OSIMs staff are hired by the company and non outsourced. 3.

Geographic markets Besides Singapore, OSIM has oer 1170 branches in 31 countries including Hong Kong, Taiwan, China, Thailand, Malaysia, Ind wholenesssia, the US and the Middle East. OSIM not just now depends on their branches alone but in addition on e-shopping which has been one of the ways to increase their revenue. 4. gather offering OSIM carries a wide prescribe of massage products, the latest being its uDivine launched on 6th whitethorn 2011 which is also known to the banal as the The Heavenly Chair because of its warrantee by one of the heavenly kings Andy Lau. Apart from its massage products, OSIM also offers a wide prescribe of water and air purifiers. 5. yield Positioning OSIM positions itself as a lifestyle brand which constantly innovates to bind its status as the...If you tinge to get a sufficient essay, order it on our website: Ordercustompaper.com

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