As read in an article McDonalds is increasingly triumphant its merchandising cues from minority groups, which it considers to be trendsetters for white America. I would go away by reaching egress(p) to minorities to conduct basic merchandise look into tactics such as looking into clients motivations, purchase behavior, and satisfaction (Kotler & Armstrong, 2012, p.127). Based on the selective selective information poised from research I would pick out peculiar(prenominal) low-traffic locations to guess out the innovative recipe and get face-to-face customer feedback. Having customers fill out surveys with pre-populated questions and answers does not give consumers find out to express how they really feel. I would defiantly office an netmail and internet campaign after all the data was gather from all the face-to-face consumer feedback. I besides feel that McDonalds should concentrate on culmination up with a intellect beef that is considered health ier than their traditional burgers. A lot of truehearted-food restaurants wee-wee switched to using healthier non trans-fat type oils to cook their food to assistance diddle in new customers who would not normally lave out fast food. Lets face it, McDonalds have a perfect franchise with a bang-up menu; however, slew who are health advised volition not eat there.
If they were to create a new burger that was considered healthy, they would be able to sidle up a completely new customer base which I feel would give them a level of confidence that it would trade well. Back to the merchandising, I would also consider doing face-to-face marketing ! survey to health advised people by handing out the new burger to people coming in and leaving everyday gyms. If the feedback was positive I would use that in my commercial marketing campaign to help withdraw more health conscious consumers. Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper bicycle seat River, New Jersey : assimilator Hall.If you want to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper