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Wednesday, April 3, 2013

The Structure of the Airline Industry

IntroductionFor several decades, the amount of air transportation activity has been evolution consistently at about double the rate of human race production due to globalization, the rise of world GDP, liberalization, etc. These growths was evenly fuelled by an increase in patronage person?s mobility and therefore demand for air travel, by a sight of world trade and therefore more business cargo, courier services as well as by important increase in tourism. Air transportation is characterized by vane attributes, high fixed costs, highly unstable demand as well as the need for large expertise and great emphasis on safety. It is therefore vital to look at the innovations behind the evolution of the airline industry & survey what lies ahead in the future for their survival.

Three innovations by major(ip) carriers in the 1980sIn the ever competitive era of the airlines industry, effected airlines were creation induced to bring about a stream of innovations that allowed them to exit various classes of ever-better service to their most attractive customers who are relatively price-insensitive and wanted predictable levels of service to as many destinations as possible. Since all the airlines had the same generic strategy, to do it better and fast-breaking than the competition is the name of the game. In the 1980s, according to Wensveen (2007, pp.

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151-152), airlines first established the ?hub-and-spoke? route structures, designed to funnel traffic from far regions for further transit, at very high load factors to major destinations, second, airlines adopted frequent-flier programs designed to enhance brand loyalty among business travelers and to exploit the differences between regional and national (or international) airlines in call of more desirable destinations, third, the airlines developed sophisticated reservation systems that they use for at least two purposes which is to skew in their promote the display of scheduling information on the...

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