Jetblue Crisis Management

NoteJetBlue is a low-cost domestic help respiratory tract operating in the get together States following a unique combination fake of low-cost and differentiation. Since its inception in 1999 by CEO David Neeleman, JetBlue has been enjoying prima(p) personality and were consistently ranked among the industrys ruff in usefulness quality. The airline mainly operated from New York metropolis?s basin F. Kennedy (JFK) Airport. On 14 February of 2007, an ice encounter hit easterly United States causing many disruptions in public life schedules as most(prenominal) airlines had responded by canceling flights schedules for that week. However, JetBlue was very affirmatory and were convinced that the suffer would purify and they would be able to fly. Thus, they boarded passengers just were unable to share kill due to bad stomach conditions. This decision had conduct to nine airplanes encompassing of passengers being stuck on board planes for all over 11 hours without sufficient food and drinks and no proper fecal study facilities. Furthermore, passengers in the airports who had scheduled flights were non informed about the sullen flights and were stuck in the airport for bulky hours. Over the course of a week, JetBlue ended up canceling over 1,100 flights. All these led to a high level of foiling and anger among passengers. The media reacted to the crisis by gamin articles with headlines reporting JetBlue?s bereavement with their customers.

Overnight, JetBlue became the biggest new story at every news baulk and TV station. The crisis worsened when vary passengers had their ordeals documented in interviews and ordinary blogs. In response to the media firestorm, JetBlue?s Public Relations (PR) group posted advertisements and articles apologizing to all passengers including those who had not been personally inconvenienced by the flight cancellations. Neeleman also went on various(a) media shows and interviews, where he took responsibility and explained what exactly went wrong. If you regard to get a full essay, order it on our website: Ordercustompaper.com

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