Communications

MARKETING COMMUNICATIONS 1. communicate DEFINITION The activity of attracting mankind concern to a crossing or business, as by paid announcements by broadcast in order to bow the public to answer in a different way. 1.1 ADVANTAGES OF RADIO MARKETING 1. Most heap own a receiving set in their homes and with technology it has sprain portable and people throw out listen to it with cell phones. 2. wireless set is an active media, so it grabs the attention of the earshot audience 3. Can be labourer discombobulateed to different people at different times of day. 4. radio set is much cheaper. 5. Coming up with Radio ads ar non time consuming 1.2 DISADVANTAGES OF RADIO MARKETING 1. The harvests / serve publicize are not being viewed by the listening public 2. The listening audience perception, plays a huge role as the consumer has to imagine what the product looks like 3. masses dont really pay much at tention to the radio, so round advertisements may not register with the listening public. 1.3 PRODUCT placement DEFINITION Product placement is an advertising proficiency in which companies pay a fee or nominate services in exchange for a prominent boasting of their products in a charge or television receiver program as a form of advertising.

Product placement is a turn out method that allows a company to gain exposure and gain products to the general public in highly seeable situations. thither are three different types of localization: 1. ocular Placement is where a product or shit ap pears in a prop in a hire or television pro! gramme. Its one of the easiest way to promote a brand or product 2. Verbal Placement is where the product is specifically asked for or requests are being made for that brand or product verbally by an player in a film or television programme. 3. Hands on Placement this is where an player handles the product during the film or television programme, by the factor handling the product is gives instant attention to the...If you want to obtain a full essay, order it on our website: OrderCustomPaper.com

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