BRM7154_Research Methodology Research Proposal Prep bed by Foo Chia wen (1091200336) carmenfoo2003@yahoo.com i. Research title Factors that refer by Consumer while Choosing owe Loan ii. Background of study detective observes that there are mounting evidences suggest that the mortgage purlieu in Malaysia is becoming more(prenominal) complex and ch all in allenging. From the past cardinal decades, factors such as relaxation behavior of pecuniary regulatory, consolidation of fiscal sector, the diversification of business outline in the financial sector, perceptual constancy of macro economical, sustained economic egress, and the impact of Government policies in promoting seat ownership and investments had all indirectly increase the foreign banks confederation in Malaysias financial trade, which thereafter, significantly changed the banking milieu in Malaysia and resulted tremendous growth of total household debt. Such environment coupled with the merg ers and acquisitions exercises in banking sector and the technologies girdments in e-banking had all entailed to the intensify disceptation of the mortgage market in Malaysia, which thereon touch on banks to develop innovative and belligerently tolld mortgage products and increased the refinancing activities in Malaysia.
Thus, the Malayan traditional boundaries of marketing in the financial services were being challenged by the topic of bracing competitors is it local as rise up as foreign banks. iii. The problem statement The emergence of new competitors in the financial sectors in Malaysia ha d increased buckram competition in the hous! ehold lending. In order non to lose market share to competitors, majority of the banking institutions had comprehensively develop innovative and competitive priced mortgage products in relation to mortgage financing and with the social occasion of increasing its competitive advantage in the mortgage division. For instance, price competitive packages such as correct Moving woo,...If you want to get a spacious essay, order it on our website: OrderCustomPaper.com
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