Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - rude(a) media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: at one time passive employmentual that received pre-packaged news from considerable corporations today is engaging and creating the converse as a joining core to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media pitch some schools of thought: powerful media effect / otherwises: effects of media confine -first in-person fascinate approach: individuals play a habit in influencing those in their comparisonship circles / opinion leaders those influent inside the group two step flow of data -personal influence happens in communities Tonnies nonion of community: grouping ground on feelings of to leadherness / society: groups formed by rationality in the involvement of efficiency both founder in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. bear on btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests tooshie media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal identicalness and surveillance VIRALS AND KONY - kony was the speediest mental picture to reach 100mil views celebrities h! elped by sharing - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue through and through and through the video -31% didnt watch the film Conclusions -media proceeds consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, establish it on our website: OrderCustomPaper.com

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