The Hotel New World Collapse Commerce Essay

The Hotel New terra firma Collapse Commerce Essay frequent telling officers agencies ar truly important heap to any placement as they are the ones who in my opinion keep the b all told turn over day in day step forward. Being a public traffic officer, he or she must learn how to handle the media learn how to energise clients to keep the business running and most importantly learn how to fare a crisis. in that location was crisis which likewisek place in 1986, the Hotel New area collapse.15 March 1986, at approximately 11.25 am The Hotel New domain of a function, which is also cal frolicsome-emitting diode the Lian yack nark, located at the junction of serangoon road and owen road, collapsed killing 33 people with 17 survivors. This collapse was a major incidentor why public figureings in Singapore now are much much versatile and slight likely to collapse. This was a major disaster which could also be categorise as a crisis. And I rely on that point could stick been more than effective styluss where they could have fighted better and save more pop offs.2. Crisis solicitudeFirst and foremost what is crisis management? Crisis management, also have sexn as onslaughtfighting, is where you lie with how to keep off the crisis if its possible and appropriately act to the crisis if it nates non be solved (Bernstein, 2011).During a crisis having a crisis team up would be essential. alike the members of the team should be open to tell the higher officials in their makeup what to do during a crisis with no fear. The team members should consist of two translator who are the mouth. One testament be a backup. A attractor who is the brain, someone who will shew the important closings and are accountable for those decisions, such as the CEO or possessor of the organisation. And a lead in-house professional and the full PR self-confidence team also known as the hands, for breadth of reach and circumlocution reasons (Anthonissen , 2008).The spokes souls, also known as the mouth are representatives of an organisation. How numerous spokes mortal an organisation needs depends on the size of the organisation as they susceptibility have many outlets in many countries. But the basics are two spokesperson. The archetypal one would be the primary spokesperson. He or she would represent the play along while handling the media. The second one would be a backup He or she will represent the company if the rootage spokesperson is not available or if is need to formulate the crisis in another location. Also these spokesperson need to be media trained. They should know how to handle the media as its the organisations reputation which is at s lot. and because making a wrong move in front of the media would further add to the crisis hence the spokesperson need be a specia argument but must be able to handle the media intumesce.Next is the brain which is the crisis committee. This crisis committee is led by the le ader who might be the CEO or owner of the company. The committees first job is to make a decision on how will they be operating during a crisis. A solidly simple way to operate is to make sure majority of the team agrees on the decisions do. But this might not be the best pickax as ex British Prime Minister, Margaret Thatcher said, Consensus is the negation of leadership. The team must co-operate with the leader to make it an effective committee.Also in the team one person has to be in-charge of all the communications pickings place during the crisis This person has to be responsible for- foilting the team together during the crisisCommunicating the needs of the committee to the mouthApproving all communication messages before they go liveReporting the situation as it develops to the crisis committeeReporting the total crisis once its all over (Anthonissen, 2008).Usually the people who are in charge of communications point are the lead in-house communications professionals.Duri ng the crisis having a media contact team is also vital. As during the crisis calling up the media and modify would be epoch consuming on that pointfrom this team would handle the nurture being habituated to the media. The team will need to inform he media about stub out conference etc. To have a trade good media contact team they must-Have good press contactsHave a clean and updated full media list at any given timeUnderstand how journalists and editors from different news media break downBe practised at media to a faultlsHave facilities to translate documents and provide simultaneous translations at a press conference or media interview, if requiredHave dexterity to move very quickly(Anthonissen, 2008). accordingly having these qualities would make the media contact team much more efficacious and essential to update the media about the crisis. hence that would be one bill of the shoulders of the leader and therefore concentrate on how to resolve the crisis much more efficiently.A good public relations officer will not think that crisis would not happen in his or her organisation and would be well on the watch for it. Therefore they must be well prepared for a crisis by looking into what could be the possible areas that might character a crisis.Next they must come up with a crisis plan. A good public relations officer will plan out everything in detail on what to do when a crisis occurs. This crisis plan gutter include information such as what are the steps to debate by the staffs, crisis management team members.Lastly they must implement the consummation plan. Planning for a crisis is one thing. But facing a real crisis will be very stressful and it will be a much tensed environment therefore no matter how backbreaking an organisation plans out a crisis plan it would be tougher when faced with a real crisis. Therefore it is important to select members of a crisis team for their ability to remain calm and in control while stiltstairs m echanical press (Ali, 2011). Also during the crisis every member of the crisis management team should have a copy of what the crisis plan is. Also they should know what their roles are during a crisis. Therefore ensuring a smooth crisis management during a crisis.There are iii grammatical cases of crisis. They are creeping crisis, slow-burn crisis and emergent crisis. weirdie crisis is where a crisis is foreshadowed by a series of events that decision-makers dont view as class of pattern. An example of a Creeping crisis is when the steps take to save a persons life in an want situation is not clear. Slow burning crisis is where the signs or warning has been given about the situation but it has not caused any damage to the organisation yet. An example of slow burning crisis is when the organisation goes thru a lawsuit, discrimination complaints or when the organisations reputation is at stake. Sudden crisis is where the damage has been already inflicted and the crisis will get worst if the damage is not contained well. An example of abrupt crisis is when a promote breaks out in the retraceing or when the create collapses.The Hotel New World disaster is classified under the category of sharp crisis as it the building collapse was an unexpected event which took place too quickly for anyone to react in time.3. AnalysisThe Hotel New World crash shocked everyone in Singapore. It killed a total of 33 people. The crisis is considered to be one of the worst in Singapore history. Before the collapse the building was also in the headlines as it left 35 hotel customers unconscious in August 1975 due to a carbon monoxide leak. The building came down within less than a minute. It was all told demolished. There were 17 people stuck in under rubbles still alive(p) who were eventually the survivors. The building was occupied by an industrial and commercial avow and a night club. But major parts of the building were interpreted up by The Hotel New World.On 15 mar ch 1986 at approximately 11.25 the lian Yak building came crashing down to rubbles. The building was brought sown within less than 60 seconds. The first call to the SCDF was made at 11.33 send out their men to the area. First to arrive at the scene was transmit officer Abu Bakar. He was in charge of the first two fire engines which arrived at the scene with the thought of just nothing more consequently just a fire outbreak. Upon reaching at the location he then realise its way worst then what he had expected. There was not enough time for anyone inside the building to have escape in time.Once the drive home team had arrived at that place they started supplying on how to operate this mission as this building collapse was the first of its kind in Singapore thus the give ups team were not well trained for this situation and also the equipments were not the appropriate ones used for this type of rescue mission. By noon most of the ministers had arrived at the scene too and almost a ll the available rescue officers were deployed in order to function the survivors escape thru the rubbles. On first 2 days they tried removing the rubbles first then seting for people. After that on the second day the rescue officers consulted experts whom were at that time tunnelling for the MRT lines in Singapore. whence with their assist the rescue team had work intensively to find for survivors. On 19 march 1986, the rescue mission was called off. A total of 50 people were trapped under the rubbles of the building. 33 people died at the scene. There were only 17 survivors.Then president, Mr Wee Kim Wee had then set-up a radical on 22 march to investigate why the building crashed without any warning. This team which was assembled consisted of Mr arbiter L. P. Thean, Dr A Vijiaratnam, Professor S. L. Lee and Professor Bengt B. Broms. On 16 February 1987 the final examination report was submitted to the president. It gave the full details about the building the building owners and particularly on why the building crashed was revealed. The main cause of the collapse was in the geomorphologic design. According and to the Report of the inquiry into the Collapse of Hotel New World, Analyses of the structural design showed that the dead weights of many structural elements were underestimated and that a large spot of individual structural members were grossly under-designed. This is quoted directly from the report. This shows that the building is in fact a ticking time bomb. And the mistake was indeed made 15 years ago when the drawings of the building were made was the. Next was the look. The quality of the way the building was being constructed was unsatisfactory according to the report. Reinforcements were less than what was stated in the R.C drawings.Also there was no professional supervision in the reflexion site which was one of the many factors leading to the collapse. And finally triplet of the pillars in the building had cracked thus bringing the Lian Yak building down on 15 March 1986. It could stand its own weight because the building was like a time bomb waiting to collapse and when there were new installations placed in the roof the Lian Yak the building it could not hold any longer thus collapsing.The inquiry also brought to light that the managing coach of Lian Yak Realty was the one who was the overall in-charge of the building. But alas he had died in the collapse. It was revealed that he had actually used draughtsman to build the building. And the engineer did not calculate the weight of the building properly thus making the building collapse. Also after this incident, the Singapore government had made all their buildings of building rules much more tighter, did adjudges on existing buildings and find out which buildings were at risk and also they gave the power of authorising and inspection of the buildings to the Ministry of subject area Development.In my opinion this disaster could have been easily avoided. It was due to soupiness which caused 33 people lives. First and foremost I believe the managing director should not have overseen the construction of this building alone and they should have had group or a team which represents the Lian Yak realty company.Also I believe the communication process which went through the organisation was poor as in the end the managing director was at fault for hiring draughtsman to build the building. This shows that the organisation did not check what was the managing directors doing or who he was employing at the construction site. This is where a public relation officer would be vital. As they can come with a check list on what can be through with(p) when there is a crisis. What are the minor and major things to take note during a crisis.Also in my opinion I believe the government could have done their part by ensuring all the rules and regulations for construction were followed strictly. The recommendations that were given in the report could h ave been implemented earlier. They should have learnt from onetime(prenominal) disasters such as the collapse of Broadways Grandest Hotel which took place in the year 1973. Also they could have better prepared the Singapore Civil Defence compress (SCDF) in theses type of crisis. They could haves sent them for training overseas instead of taking the hotel new world collapse as a lesson. This crisis clearly shows that cryptograph was prepared and had the mentality that the building will never collapse thus in my opinion a contributing factor for so many deaths.4. EvaluationThere are ways that could prevent this kind of sudden crisis. There are a lot of measures to be taken to avoid such crisis would be vital in life and death situations. Thus one must be prepared to face all kinds of situation. The translation of being prepared here is having a plan ready to be executed when there is a crisis (Anthonissen, 2008). This firstly there must be a check list created on what to do when a crisis occurs. When creating the check list the public relation officer must think of all possible crisis and what are the steps to avoid the crisis or escape the crisis. alike I earlier mentioned one must not be too complacent and think to themselves that the crisis would not happen. As a public relation officer we must expect the unexpected. Thus creating a check list would be beneficiary to anyone who uses it during a crisis.Also like earlier mentioned having a crisis management team would be very vital. Successful managers are those who work with successful teams (Hunsaker, 2001). Not only that the team should consist of people from discordant departments thus they would be aware of what to do when a crisis situation occurs. Thus it would be easier for them to escape during a sudden crisis compared to only one person handling the whole situation. This causes more stress on that individual this manduction the workload would be the best thing to do therefore having a crisis ma nagement team is definitely a positive impact.There also ways where we can prepare the people by having drills to for a sudden crisis would be a good solution to better prepare them and make sure they know what to do when having a crisis. There are three types of crisis drills. They are Tabletop exercises, Drills and Full scale exercises (Bernstein, 2011). Firstly the tabletop exercises. These exercises are usually done with the people sitting around a table. Its a discussion where the appoint manager explains the roles of the people during a crisis (Bernstein, 2011). Next is the Drill. Drills are where a precise department might be put to test to see how they would react when in crisis. External officers might sometimes do the evaluation. Finally the all-out exercise. As the names says it full-scale exercise, the organisation, the people working in that building will be put to test when they re-enact a crisis situation and would then see how quickly they escape and checking if th eir crisis management has been successfulThe Hotel New World collapse could have been a crisis avoided but the collapse has now improve the people the relevant authorities on how to improve their crisis management skills. The SCDF got accept on how to manage a sudden crisis like The Hotel New World collapse. The Singapore government came down hard on the rules of buildings. From a PR point of view, in my opinion the Lian Yak Realty failed in handing this sudden crisis. Yes this was a lesson but I believe the Lian Yak Realty should have been better prepared and should have at least done their part in the aftermath of the collapse. I am sure this crisis should have been avoided if there was a proper organisational structure in Lian Yak realty. This was an incident which changed the upcoming of Singapore in terms of how the buildings were constructed and how to handle a crisis.